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Bensimon is a family story. Embodied by two brothers, Serge and Yves Bensimon, the Parisian brand conveys its values and DNA from generation to generation for over 40 years: spirit of sharing, openness to the world, a colorful and optimistic vision of life, a passion for unique and timeless pieces. Inspired from travel and transversal, the brand combines fashion, decoration, books or design through Home Autour du Monde concept-stores, Autour du Monde boutiques, and the Artazart design bookstore. Bensimon enrolls its philosophy in a true and global art of living and generates emotions that the brand transforms into unique experiences.

Emblem of the brand, the Bensimon tennis sneaker has become a “must-have” fashion accessory. True best-seller worldwide, it is regularly worn by celebrities such as Julia Roberts, Naomi Watts, Jane Birkin or Claudia Schiffer and reinterpreted every year by fashion designers such as Jean-Paul Gaultier, Agnès b. or Inès de la Fressange. This year we celebrate its 40th anniversary: happy birthday Bensimon !


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