Imagined by Yves Chareton in the United States in 1979, the Hartford project revisits American wardrobe classics, bringing them a twist of modernity. A decisive meeting was to launch the adventure, when a New York manufacturer sold him old stocks of Oxford and chambray fabric that were impossible to find on the market and which were ideal to make the first vintage-inspired Hartford shirts.
By mixing European influences with a very west coast casual style, the brand quickly gained cult status on both sides of the Atlantic. It’s not surprising that Bruce Springsteen and Eric Clapton soon became unconditional fans…
Since then, the brand has kept pace with the times while preserving its cherished family values.
The Kids collection resumes the codes of Hartford : a casual wardrobe, the importance of fabrics and cuts, with a fun touch of color or trendy prints.
Hartford reinvents its own classics by adding a new take on colors and iconic prints of the season. Clean, easy-to-wear pieces and bright colors create an informal statement.
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France : 6 rue du Mail, 75002, Paris