The Autumn Winter 2020 season represents the LITTLE MARC JACOBS brand’s moulting into THE MARC JACOBS.
THE MARC JACOBS is the new adult MARC JACOBS line the designer wanted to create to realize THE perfect wardrobe through collaborations with his favorite artists and brands.This season, the children’s collection uses the same approach in a capsule “THE collection” that represents 16% of the children’s offer. Consumers can identify it thanks to giant labels with the product’s name like THE DENIM JACKET MARC JACOBS, THE PARKA MARC JACOBS, THE “TROMPE L’OEIL” …
THE MARC JACOBS children’s collection’s first new signature is the multicolored logo in a mini or oversized print on cotton T-shirts or fleece sweatshirts and dresses. It will be printed on zippers for boys or embroidered on the back of THE denim jacket with a synthetic fur collar and multicolored buttons for girls. The second signature, THE Mascot, is a graphic squirrel inspired by Central Park in New York City. Among the 30 “mini me” pieces of the collection are a snapshot on the essential trompe-l’oeil dress or novelties like “THE” jacquard sweater in a wool/cashmere blend.
Collaborations used in the adult line are developed in the children’s collection on unisex pieces. Peanuts characters (Snoopy and Woodstock) are printed on jogging pants, T-shirts or fleece sweatshirt dresses while New York Magazine loans its well-known typography to the Marc Jacobs logo on a fleece jogging outfit or T-shirt.
The Color Factory, the notorious exhibition going on in New York right now, is highlighted by two-color pieces like the sweatshirt worn with red/pink tights or the color-block fake fur coat for girls. Meanwhile blue and red work together for boys to create electrifying outfits. A special detail: multicolored buttons are used for many pieces in the collection.
New York and its trendy Soho neighborhood inspires the yellow taxis, donuts, hot dogs and skyscrapers that cheerfully decorate fleece sweatshirts, denim pants or bomber jackets, the latter in a mix of wool suiting and leather. Checkerboards appear boldly in pink/red jacquard sweaters for girls or a black/white shearling jacquard cardigan for boys.
“THE Autumn Winter 2020 collection includes THE track jacket, THE track pants, THE dancing skirt, THE “trompe l’oeil”, THE prom dress, THE denim pants, THE teddy jacket, THE denim jacket, THE parka, THE puffer jacket, THE comic tee, THE dressy shirt, THE backpack and THE jogger.
A holiday capsule collection includes THE sweater par excellence in red, white and pine green with kitsch charms and pompoms.
And finally, there is a focus on two ceremonial dresses inspired by the fashion shows: one in a gold “cheetah print” voile, the other in black/white stripes with a full volume.
GIRLS AND BOYS COLLECTION FROM 1 MONTH TO 14 YEARS
